I never thought of blogging about movies. But, when Zen of SM Cinemas called me up and invited me to the launch of SM Digital Cinema and screening of “Journey to the Center of the Earth”, I gladly accepted the invitation. Who won’t accept 10 invites for an event like this anyway (though nine of those aren’t really for me)? Free na nga ang tickets, free pa ang food! Ang sarap talaga mag-blog. (haha)

It was my first time to watch a movie at The Block, SM North Edsa and thanks to SM, I had a great time watching Brendan Fraser’s flick and as well as my co-bloggers who got the rest of the invites (Grace, Janine, Ria, Arpee, Noreen, Jehz, Cecile, Mikko, and Jonel).

Most scenes in the movie are breathtaking, adding the 3D effects which made our movie experience at SM D-Cinema extraordinary and unforgettable.

Journey to the Center of the Earth is a must-watch movie! I suggest you go to SM D-Cinema and watch it in 3D for a much enjoyable movie experience!

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What is D-Cinema?

Digital Cinema describes the use of movies with a digital data representation in best quality. Traditionally movies are shot on film and projected with film. In the future this will be done with digital cameras and digital projectors. Because of the huge amount of data within this application area data compression will be necessary. In contrast to Electronic Cinema, which uses the digitization of the film for new commercialization pathes, Digital Cinema replaces only the film chain from the acquisition to the film theatres. Therefore Digital Cinema must achieve and surpass today’s best film quality. The parameters for the digital representation of the movie have to be much more extensive than in standard videos.